Genuine White Black
June 13th, 2010
White Hat, Black Hat, Gray Hat—What Does It All Mean?
I was watching an advertisement recently and toward the end of the video the speaker announced, “if you’re afraid of Gray Hat SEO, turn this video off right now because this product is not for you.” I was a little shocked and amazed at such an announcement. First, because of the inference of the product committing to anything other than top-notch, clean SEO but also because he corrupted an otherwise excellent marketing tactic. A much better way of approaching that particular line would have been something to the effect of, “If you are already on the first page of Google search results and don’t care if you stay there or not, this product is not for you.” rather than inferring that the product provides anything less than the best practices and results.
But let’s not focus on the marketing aspect of this particularly shocking advertisement. Let’s talk about Gray Hat SEO and what it means. White Hat SEO is the kind of SEO that produces organic search results. Practices of White Hat SEO include blog marketing, article marketing, organic link building, professional networking and personal branding. Creating and publishing excellent content relevant to potential customers, current clients and colleagues is the focus of these efforts. You want to get the word out about what you know and what you can do for your target market. You also want to provide the best possible information for your readers and viewers.
Black Hat SEO is far less desirable. This involves things like link farming or link pools, exchanging fan-ship or follower-ship for the sheer boost in numbers and statistics rather than looking for genuinely interested fans and followers. I could go on and on about all of the Black Hat practices but for the sake of this blog I will keep it brief enough to say that Black Hat SEO is anything and everything done in an effort to boost one’s search engine ranking without actually doing any work. There is an excellent article on Wikipedia about Spamdexing that describes many of these tactics in detail. Read over this and make sure you aren’t committing any of these offenses.
So where does Gray Hat SEO fit in this picture? Well let’s think about this. Whether or not a technique is considered White Hat or Black Hat SEO is based on ethical standards. Some Black Hat tactics are not only unethical, but are actually illegal. So my conclusion is that any “Gray Hat” SEO techniques are, in fact, Black Hat SEO techniques and the only difference between the two is purely semantics. Call the techniques what you will but at the end of the day what isn’t “White Hat” is, in all reality, “Black Hat.”
The most important part of SEO is attracting the right visitors to your website. You want the visitors that will end up being great leads and ultimately loyal customers and advocates of your brand. So rather than getting hung up on terminology, you need to ultimately calibrate your SEO compass based on what sort of tactics will actually get you the traffic you desire. After evaluating your traffic and the best SEO strategies to get that traffic I think you will find that the tactics you incorporate will be the White Hat SEO tactics. Take a look at your target market and SEO strategy and decide for yourself. What kind of tactics do you find useful?
About the Author
For this and other articles by Anne Lee please visit http://www.mymark.com/blog. Anne Lee is Marketing and Communication Manager of MyMark. I made my mark with www.mymark.com, providers of an integrated personal profile, blog, eStore, and home base for all your social media, personal branding, article marketing, blog marketing, professional networking, and ecommerce activities. This original post can be found at http://www.mymark.com/blog/blog/2010/09/03/white-hat-black-hat-gray-hat-what-does-it-all-mean/
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Not a Genuine Black Man $16.95 Based on the longest-running one-man show in San Francisco history — now coming to Off-Broadway — a hilarious, poignant, and disarming memoir of growing up black in an all-white suburb In 1972, when Brian Copeland was eight, his family moved from Oakland to San Leandro, California, hoping for a better life. At the time, San Leandro was 99.4 percent white, known nationwide as a racist enclave. This reputation was confirmed almost immediately: Brian got his first look at the inside of a cop car, for being a black kid walking to the park with a baseball bat. Brian grew up to be a successful comedian and radio talk show host, but racism reemerged as an issue — only in reverse — when he received an anonymous letter: "As an African American, I am disgusted every time I hear your voice because YOU are not a genuine Black man!" That letter inspired Copeland to revisit his difficult childhood, resulting in a hit one-man show that has been running for nearly two years — which has now inspired a book. In this funny, surprising, and ultimately moving memoir, Copeland shows exactly how our surroundings make us who we are. |
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White Ice Sterling Silver Genuine Black Diamond Cross Necklace $92.04 White Ice Sterling Silver Genuine Black Diamond Cross Necklace Elegant Sterling Silver White Ice Genuine Black Diamond Cross Necklace. White Ice jewelry is package in an exclusive high gloss wooden gift box. The White Ice Collection features rhodium plated, sterling silver jewelry with brilliant cut genuine diamonds. The collection is stylish and timeless. White Ice Silver and Diamonds jewelry collection is rhodium plated. The diamonds used to create these gorgeous sterling silver jewelry pieces are H/I color, I-2 clarity and brilliant-cut, unless otherwise specified. Specifications: 0.100 ct., Genuine Diamond, H-I color, l-2 clarity, Brilliant cut 5.00 GM, Polished Sterling Silver Chain 18″, Spring Ring |
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Genuine Round Black Sapphire Ring $369.99 Genuine Round Black Sapphire Ring crafted in 14 kt White Gold 1 Stone 1.65 Carats 14k Gold Round Sapphire Ring Color: Very Dark Blue-Black Clarity: Clean, 2 Stones 0.06 Carats Round Diamonds Color: I Clarity: SI Made in USA . Metal Available: 14 kt Yellow Gold, 14 kt White Gold. |
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Lambretta Milio Mid 2058 (Women’s) – White Genuine Leather/White $160 When you wear Lambretta you can be sure that you have a genuine and stylish watch for every mood, occasion and time communicating attitude and happiness! We call it timeless desires. Inspired by the characteristic speedometer shape used on Lambretta scooters in the 50′s and 60′s, the shape of this elegant watch combines timeless design with a modern appearance. The stunning Milio Mid features 58 stones and a genuine soft leather strap. This design features a Japanese-quartz movement, stainless steel case, and water resistance to 5 atm. Available Colors: Black Genuine Leather/White, Brown Genuine Leather/White, Pink Genuine Leather/White, White Genuine Leather/White. |
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Genuine Round Black Sapphire Pendant $229.99 Genuine Round Black Sapphire Pendant crafted in 14 kt White Gold 1 Stone 1.40 Carats 14k Gold Round Black Sapphire Pendant Color: Very Dark Blue-Black Clarity: Clean, 1 Stone 0.02 Carats Round Diamonds Color: I Clarity: SI Free 18 inches chain included |
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Not A Genuine Black Man: Or, How I Claimed My Piece Of Ground In The Lily-White Suburbs $10.09 Not A Genuine Black Man: Or, How I Claimed My Piece Of Ground In The Lily-White Suburbs |
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14k Yellow Gold Plated Silver Genuine Black Sapphire and Genuine White Topaz Pendant $119.99 14k Yellow Gold Plated Silver Genuine Black Sapphire and Genuine White Topaz Pendant Dimensions: Width: 0.25 Length: 0.751 Stone 1.20 Carats 7mm round Color: Very Dark Blue-Black Clarity: Clean, 5 Stones 0.15 Carats White Topaz Color: Colorless Clarity: Clean Free 18 inches chain included |
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14k White Gold Genuine 7mm. Round Black Sapphire and Diamond Pendant $229.99 14k White Gold Genuine 7mm. Round Black Sapphire and Diamond Pendant crafted in 14 kt White Gold Dimensions: Width: 14.00 mm Length: 16.00 mm1 Stone 1.40 Carats 14k Gold Round Black Sapphire Pendant Color: Very Dark Blue-Black Clarity: Clean, 1 Stone 0.02 Carats Round Diamonds Color: I Clarity: SI Free 18 inches chain included |
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10k White Gold Genuine Emerald Cut Black Sapphire and Diamond Ring $339.99 10k White Gold Genuine Emerald Cut Black Sapphire and Diamond Ring crafted in 10 kt White Gold Dimensions: Width: 17.00 mm Length: 11.00 mm1 Stone 1.50 Carats Emerald Cut Color: Black Clarity: Clean, 8 Stones 0.04 Carats Round Diamonds Color: I Clarity: SI |